Shopify SEO: What It Is and How It Works for Ecommerce Businesses

In the ever-evolving digital landscape and fierce competition among e-commerce brands, mastering and implementing Shopify SEO is essential for those who have built their businesses on Shopify. 

But what is it, and how does it work? Let’s explore it through this blog. 

What is Shopify SEO? Uncovering the Essentials 

Shopify, being the most popular and effective platform to build e-commerce businesses, needs to be SEO optimized to rank on the SERPs (Search Engine Results Page) to make your business gain better visibility by letting customers find you at their fingertips. 

Optimizing your Shopify website can offer ample benefits to your business, from building business credibility to getting leads. Focusing on Shopify SEO is a pathway to long-term e-commerce business success. 

Benefits of Shopify SEO: E-Commerce Store Owners 

As per Hubspot, 75% of people do not scroll below the first page of the search engine results; that is, most of the customers click on the top search results and start their buying journey. 

That’s where Shopify SEO services come into play. Here’s how it helps: 

• Enhances Organic Traffic: By following the SEO guidelines for Shopify and optimizing your site from time to time (including product descriptions, user experiences, and CTA forms), you can get better organic traffic to your store, which can help you increase conversions and maximize your revenue. 

• Builds Online Credibility : It is a basic phenomenon that customers mostly trust the websites that rank on the first page when they are in search of buying something. So, by getting your Shopify website ranked on the first page or maybe at the top of the searches, Shopify SEO optimization can build trust and credibility for your e-commerce business. 

• Produces High Returns on Investment : SEO is free; only the cost of hiring or outsourcing a professional SEO expert is required. If carefully done with expertise, SEO results can help you generate more revenue than you might have spent for them. So, overall, it is cost-effective and helps yield high results for your e-commerce brand.

Get Shopify SEO Started: Things to Set Up

Now that you are aware of the benefits of SEO for e-commerce businesses on Shopify, here are some vital aspects to set up before you associate with an SEO agency to get the best results. 

• Purchase a Custom Domain: To beat your competitors through SEO, you require your own domain. For example, brandname.myshopify.com. This can help your business build better trust among your potential customers and help them remember your brand.

• Install Google Search Console: Google Search Console provides insight into which pages bring what queries, where your website ranks, and the total number of clicks on your site. Thus, it is essential to setup. To get expert help, contact us. 

• Create a Mobile-Friendly Theme: Shopify-free themes are usually not very mobile-friendly. So, you need to customize it and test its mobile readiness for mobile users to purchase the products and services without any device hassle. 

• Switch to a Paid Plan: Even though search engines can crawl and index your store on free trials, once the trial is over, it takes more than 14 days to rank a new store. So, it’s better to switch to a paid plan. 

Thus, Shopify SEO services are fruitful for e-commerce businesses and are quite easy and efficient to use and manage.