Local vs. Global: Tailoring Your Enterprise SEO Strategy for Different Markets

Today, where everything is interlinked, businesses have to fight their way through the complexities of SEO to reach their targets successfully. There’s a balancing act between the local and global markets, where both pose unique opportunities and challenges an effective SEO approach must reflect.

Understanding Local SEO

Local SEO is all about optimising a website to target a company’s customer base from specific geographic locations. Local SEO services are a must for businesses that have a physical store in a particular location or offer services suited for local communities. This includes optimisation of Google My Business listings, local keywords and reviews from customers aimed at increasing their ranking in local search results.

For instance, a restaurant in Mumbai has to ensure that its website contains keywords such as “best Indian food in Mumbai” or “popular restaurants in Bandra” to attract local clients. SEO consultants at DigiMore will provide guidelines on how to customise your business strategy to serve the locals exclusively in terms of content and the needs of the community.

The Global Perspective

A global SEO strategy is very important for any business that wants to reach audiences in multiple countries and cultures. Such a global strategy requires knowledge of various markets, languages and search behaviours. Global SEO contrasts sharply with local SEO because it cannot be restricted to just one region like a local SEO strategy. Rather, it requires an exhaustive study of several markets in which to adjust content accordingly.

For example, an IT company based in Bangalore wants to reach American clients. Such a shift demands keyword research that must appeal to the American vocabulary and intent of a search, as the same product might be searched using other words altogether in different geography.

Key Differences in Strategy

·       Keyword Research: Local strategies use long-tail keywords, including a geographic identifier, while global strategies are more based on broader terms. There are keywords that more or less capture local cultures and interests based on the requirements for a local campaign; again, the universal must feature in a global campaign.

·      Content Localisation: For the local markets, content will be culturally relevant to local events, holidays and traditions. However, for global content, one needs to consider all those various cultural environments while adhering to the respective preferences across cultures.

·       Link Building: The method of linking to your site is a different approach between local and global strategies. For instance, local link building may involve partnership opportunities with local businesses or sponsorship of community events. Global link building must, however, focus on the securing of links from authority sites in various markets.

·       Performance Monitoring: For local SEO, it will come in handy to monitor the metrics of foot traffic, local search visibility and conversion rates from specific geographic areas. For global SEO, these metrics should be gauged based on more general measures like total website traffic, international conversions and engagement from different regions.

To Conclude

Getting local SEO services can help improve businesses when entering community engagement and pursuing global reach concurrently. Get in touch with SEO consultants at DigiMore to learn more about the difference between local and global SEO.