What is Integrated Digital Marketing? Things you Should Know

Marketing has now become an essential tool in today’s business world to communicate with customers and sell products or services. These changes include switching from single or two digital marketing channels or e-platforms to making use of integrated digital marketing.

Integrated digital marketing services include the use of integrated digital marketing communication in effectively delivering a brand’s message. The concept here is to achieve a continuous and integrated customer journey across touchpoints.

Integrated digital marketing means linking various forms of digital marketing, such as social media marketing, search engine optimisation, Google AdWords, content marketing, email marketing, etc., to enhance results.

The Advantages of Integrated Digital Marketing

Consistent Branding and Messaging: With integrated digital marketing, branding and company messages are presented uniformly on the various platforms, hence enhancing brand image.

Improved Efficiency: Integration avoids duplication of work through mechanisation of work and sharing of data and insights within the integrated teams. This enhances productivity and efficiency in undertaking its activities.

Enhanced Customer Experience: Consumers are now more device and touch point savvy, having shifted to the use of multiple devices and touch points during the information acquisition process. Combined Web 2.0 marketing offers the user a valuable and interesting experience at every stage.

Higher Conversion Rates: Being connected and consistent makes certain that those who are targeted gain what they need from them properly. This leads to higher conversion rates of leads within its sales funnel.

Better ROI: An integrated channel strategy is the opposite of completely separate campaigns, and it means that each invested channel not only promotes other invested channels but also receives the maximum ROI result.

Get Digital Marketing Services from Leading Agencies and Brands

There are digital marketing agencies like DigiMore that offer comprehensive, integrated digital marketing services, which include the following:

·       Web Design and Development

·       SEO (Search Engine Optimisation)

·       SMM (Social Media Marketing )

·       ORM (Online Reputation Management)

·       PPC (Pay-Per-Click) Advertising

·       Remarketing

·       Content Marketing

·       Email Marketing

·       Branding

·       Marketing Analytics and Reporting and more.

The aim is to allow brands to increase their digital performance, interact with users and sell their products. They, as usual, do it comprehensively and effectively, which makes them secure the best, maximum and pocket-friendly usage of the digital medium.

To Conclude

Integrated digital marketing involves the use of various digital tools and media in a harmonised manner to meet certain marketing goals. Unlike other tools, it links the channels to ensure that the handling of platforms is more effective in terms of ROI. However, a perfect strategy requires the support of a professional digital marketing agency such as DigiMore—an agency delivering comprehensive digital services and products adjusted to the client’s needs and expectations.

Give us a chance to provide you with a full-service solution and take your business to new heights.